Dorrin K Mace, Horologost

Dorrin K Mace, Horologost
The Clock Man in a pensive moment

Monday, January 16, 2017

Technology and the Clock Shop

Below is a short article on how technology works with the clock shop.  This article will run in the 2017 Vision insert of the Meadville Tribune.  This is an exclusive preview for my blog readers.



Pine Knoll Clock Shop
Dorrin K Mace, Horologist, Certified Antiques Appraiser
1749 Mercer Grove City Road
Mercer, PA 16137-6333
Ph. 724 748 4058

It is quite amazing how an “Antique Profession” such as clock repair can use modern technology.   I have been repairing and restoring clocks of all types for over 30 years, seeing my business grow each year.  However, during the past several years I have seen double digit growth each year.  I credit this fantastic growth to my online presence and the ability to service customers while answering questions and concerns in a very efficient and fast manner via the world wide web. 
Social media has allowed the growth of servicing customer’s clocks and given me the opportunity to welcome repairs from all over the United States, as well as around the World.  I author a blog on clock repairs, stories, history, and lore that is read by thousands each week with readers/followers from every continent except Antartica.  Again permitting to receive and service clocks shipped into the shop for repairs.  A Facebook and webpage presence has allowed for the growth of clock sales for the shop; we have begun the creation of an online store to augment the sales of clocks and to expand upon the repairs brought into the shop.
While the social media aspect has emboldened the repair and sales aspects of the clock shop,  online audio/visual communication “SKYPE” permits contact of my suppliers and fellow horologists in Germany, the United Kingdom, and other European countries, thus growing my professional knowledge and ability to research/obtain parts quickly worldwide. 
Overall technology has permitted the growth of business beyond my expectations, allowed the clock shop to expand the availability of parts, growing the repairs portion of the shop and expanded servicing opportunities.  The growth of technology has increased the sales portion of the shop, expanding offerings and detailed descriptions/photos of pieces while being able to answer questions and concerns of potential customers online.
The shop is open Tue-Fri 10-5:30; Sat 9-1.  Visit us on Facebook, our website: pineknollclock.com; or our blog: pineknollclockshop.blogspot.com

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